European Social Marketing Conference 2024
November 4–6, 2024
Grand Hotel Union, Ljubljana, Slovenia
Development of educational programme to promote forest conservation behaviour among primary school children.
Garden Hall
Proposed Conference Track
2. Planetary health: Environment and sustainability
Session Theme
Environment & sustainability
Programme Listing
n this study, an educational programme including a backgammon-style game was developed, implemented and verified to encourage primary schools students to become interested in forest conservation action and to investigate the issue on their own. When a programme featuring gamification and the possibility of forest education for facilitators was developed, 79.4% of primary school teachers said they would like to incorporate it into their education, and 83.6% of parents said they would like their children to receive it.
Primary Contact
Yoko Uryuhara, Doshisha University and Social marketing reseach centre, Japan
Job Title
professor
Presenters
Yoko Uryuhara, Doshisha Univer and Social marketing reseach centre, Japan
Job Title
professor
Loading…