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European Social Marketing Conference 2024

del 4 al 6 de November del 2024

Grand Hotel Union, Ljubljana, Slovenia

Development of educational programme to promote forest conservation behaviour among primary school children.

martes, el 5 de noviembre de 2024 a las 11:50–12:00 CET add to calendar
Garden Hall
Proposed Conference Track

2. Planetary health: Environment and sustainability

Session Theme

Environment & sustainability

Programme Listing

n this study, an educational programme including a backgammon-style game was developed, implemented and verified to encourage primary schools students to become interested in forest conservation action and to investigate the issue on their own. When a programme featuring gamification and the possibility of forest education for facilitators was developed, 79.4% of primary school teachers said they would like to incorporate it into their education, and 83.6% of parents said they would like their children to receive it.

Primary Contact

Yoko Uryuhara, Doshisha University and Social marketing reseach centre, Japan
Job Title

professor

Presenters

Yoko Uryuhara, Doshisha Univer and Social marketing reseach centre, Japan
Job Title

professor

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