European Social Marketing Conference 2024

2. Planetary health: Environment and sustainability

Environment & sustainability

Explore the power of refill and reuse initiatives in tackling environmental challenges. This session covers the language consumers use to describe reusable packaging, the key motivators for adoption identified through the COM-B model, and effective strategies for driving behaviour change. Gain actionable insights from in-depth research and learn how to create impactful campaigns to increase consumer uptake of reusable and refillable packaging, promoting a sustainable circular economy.