Consumer Attitudes towards Reusable/Refillable product packaging
Tuesday, November 5, 2024 at 2:45 PM–2:55 PM CET add to calendar
Glass Hall 1
Proposed Conference Track
2. Planetary health: Environment and sustainability
Session Theme
Environment & sustainability
Programme Listing
Explore the power of refill and reuse initiatives in tackling environmental challenges. This session covers the language consumers use to describe reusable packaging, the key motivators for adoption identified through the COM-B model, and effective strategies for driving behaviour change. Gain actionable insights from in-depth research and learn how to create impactful campaigns to increase consumer uptake of reusable and refillable packaging, promoting a sustainable circular economy.
Primary Contact
Gary Wootten, Hitch Marketing
Job Title
Chief Executive
Presenters
Gary Wootten, Hitch Marketing
Job Title
Chief Executive