European Social Marketing Conference 2024

2. Planetary health: Environment and sustainability

Environment & sustainability

If you attend this session, you can expect to learn about several case studies where social marketing was utilized to influence pro-environmental behavior. It will focus on segmenting an audience beyond demographics to influence behavior change around stormwater pollution and climate change. Failures and challenges will be shared so that attendees will walk away with the idea of creating better socio-ecological programmatic outcomes.