European Social Marketing Conference 2024
November 4–6, 2024
Grand Hotel Union, Ljubljana, Slovenia
What are the behavioural drivers and barriers of Chinese ivory consumption? A qualitative systematic review and thematic synthesis
Glass Hall 1
Proposed Conference Track
2. Planetary health: Environment and sustainability
Session Theme
Environment & sustainability
Programme Listing
This session will discuss our results of a systematic review on the drivers and barriers of ivory consumption in China. This study is based on the Theory of Change that current normative values around ivory continue to fuel the illegal trade in China. We apply the Behavioural Drivers Model in our synthesis to help to guide future demand management interventions and research directions.
Primary Contact
Molly Brown, University of York
Job Title
PhD Student
Presenters
Molly Brown, University of York
Job Title
PhD Student
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