European Social Marketing Conference 2024

2. Planetary health: Environment and sustainability

Environment & sustainability

This session will share the results of a social marketing formative research study that supported an Australian conservation governmental agency tasked with managing conflict between humans and flying foxes. We will share the lessons learned through this multi-method project that incorporated a survey and community co-design. A segmentation approach allowed for the identification of distinct audiences, which then enabled the design of targeted communication strategies centering these audiences’ unique challenges, needs, and values.