Researchers of the night: Driving flying fox conservation through segmentation
miércoles, el 6 de noviembre de 2024 a las 13:30–13:50 CET add to calendar
Glass Hall 1
Proposed Conference Track
2. Planetary health: Environment and sustainability
Session Theme
Environment & sustainability
Programme Listing
This session will share the results of a social marketing formative research study that supported an Australian conservation governmental agency tasked with managing conflict between humans and flying foxes. We will share the lessons learned through this multi-method project that incorporated a survey and community co-design. A segmentation approach allowed for the identification of distinct audiences, which then enabled the design of targeted communication strategies centering these audiences’ unique challenges, needs, and values.
Primary Contact
Liz Foote, Social Marketing at Griffith, Griffith University
Job Title
Research Fellow
Presenters
Liz Foote, Social Marketing at Griffith, Griffith University
Job Title
Research Fellow