European Social Marketing Conference 2024
November 4–6, 2024
Grand Hotel Union, Ljubljana, Slovenia
Is your pro-environmental policy (socially) accepted? Investigating the preference for corporate green measures, the role of autonomy, and social proof’s change potential
Glass Hall 1
Proposed Conference Track
2. Planetary health: Environment and sustainability
Session Theme
Environment & sustainability
Programme Listing
In light of the European Green Deal, this presentation about pro-environemental policy acceptance is of interest to everyone: academics interested in sustainability, company owners, (social) marketers, policy makers or just any EU citizen. During this presentation, you will gain insights crucial for social marketing strategies and sustainable policy implementation. Among other things, you will discover the pivotal role of autonomy and social proof in shaping citizens' attitudes towards pro-environmental policies and learn why companies benefit from early EU policy adoption.
Primary Contact
Roos van Gogh, University of Antwerp
Job Title
PhD researcher
Presenters
Roos van Gogh, University of Antwerp
Job Title
PhD researcher
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