European Social Marketing Conference 2024
November 4–6, 2024
Grand Hotel Union, Ljubljana, Slovenia
"Determinants, Personality Traits, and Spiritual Intelligence in Water Conservation in Business: The Case of Portuguese Wine Tourism"
Glass Hall 1
Proposed Conference Track
2. Planetary health: Environment and sustainability
Session Theme
Environment & sustainability
Programme Listing
The investigation findings contribute to a broader understanding of the various determinants that can impact adopting such practices. Moreover, they allow for exploring new research avenues that intersect the fields of psychology, tourism, and marketing to promote environmental sustainability and highlight the importance of an integrated approach in social marketing. This session offers an invaluable opportunity for reflection for marketing professionals, researchers, and policymakers interested in the relationship between environmental sustainability and social marketing.
Primary Contact
Cristina Araújo, GOVCOPP Research Unit, Universidade de Aveiro
Job Title
Researcher
Presenters
Cristina Araújo, GOVCOPP Research Unit - Universidade de Aveiro
Job Title
Researcher
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