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European Social Marketing Conference 2024

del 4 al 6 de November del 2024

Grand Hotel Union, Ljubljana, Slovenia

"Determinants, Personality Traits, and Spiritual Intelligence in Water Conservation in Business: The Case of Portuguese Wine Tourism"

martes, el 5 de noviembre de 2024 a las 14:20–14:40 CET add to calendar
Glass Hall 1
Proposed Conference Track

2. Planetary health: Environment and sustainability

Session Theme

Environment & sustainability

Programme Listing

The investigation findings contribute to a broader understanding of the various determinants that can impact adopting such practices. Moreover, they allow for exploring new research avenues that intersect the fields of psychology, tourism, and marketing to promote environmental sustainability and highlight the importance of an integrated approach in social marketing. This session offers an invaluable opportunity for reflection for marketing professionals, researchers, and policymakers interested in the relationship between environmental sustainability and social marketing.

 

Primary Contact

Cristina Araújo, GOVCOPP Research Unit, Universidade de Aveiro
Job Title

Researcher

Presenters

Cristina Araújo, GOVCOPP Research Unit - Universidade de Aveiro
Job Title

Researcher

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