European Social Marketing Conference 2024

2. Planetary health: Environment and sustainability

Environment & sustainability

In mid-2023 The Behaviour Change Collaborative were commissioned by World Vision to help bring its Regreen the Globe strategy to life. This session covers how The BCC worked in partnership to conduct behavioural research with farmers in Zambia, mapped insights against a behavioural framework to uncover System 1 and 2 influences, and then used the outputs to develop a mulit-lever SMBC Strategy to encourage uptake of Farmer Managed Natural Regeneration (FMNR).