Supporting Adoption of Farmer Managed Natural Regeneration in Zambia
Wednesday, November 6, 2024 at 11:15 AM–11:35 AM CET add to calendar
Glass Hall 1
Proposed Conference Track
2. Planetary health: Environment and sustainability
Session Theme
Environment & sustainability
Programme Listing
In mid-2023 The Behaviour Change Collaborative were commissioned by World Vision to help bring its Regreen the Globe strategy to life. This session covers how The BCC worked in partnership to conduct behavioural research with farmers in Zambia, mapped insights against a behavioural framework to uncover System 1 and 2 influences, and then used the outputs to develop a mulit-lever SMBC Strategy to encourage uptake of Farmer Managed Natural Regeneration (FMNR).
Primary Contact
Luke van der Beeke, The Behaviour Change Collaborative
Job Title
Founder and Managing Director
Presenters
Luke van der Beeke, The Behaviour Change Collaborative
Job Title
Founder and Managing Director