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European Social Marketing Conference 2024

du 4 au 6 November 2024

Grand Hotel Union, Ljubljana, Slovenia

Supporting Adoption of Farmer Managed Natural Regeneration in Zambia

mercredi 6 novembre 2024 à 11:15–11:35 CET add to calendar
Glass Hall 1
Proposed Conference Track

2. Planetary health: Environment and sustainability

Session Theme

Environment & sustainability

Programme Listing

In mid-2023 The Behaviour Change Collaborative were commissioned by World Vision to help bring its Regreen the Globe strategy to life. This session covers how The BCC worked in partnership to conduct behavioural research with farmers in Zambia, mapped insights against a behavioural framework to uncover System 1 and 2 influences, and then used the outputs to develop a mulit-lever SMBC Strategy to encourage uptake of Farmer Managed Natural Regeneration (FMNR). 

Primary Contact

Luke van der Beeke, The Behaviour Change Collaborative
Job Title

Founder and Managing Director

Presenters

Luke van der Beeke, The Behaviour Change Collaborative
Job Title

Founder and Managing Director

Chargement en cours …