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European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Can Knowledge, Environmental Narratives, and Ideology Shape Citizen Support for the Energy Transition?

Wednesday, November 6, 2024 at 12:05 PM–12:25 PM CET add to calendar
Glass Hall 1
Proposed Conference Track

2. Planetary health: Environment and sustainability

Session Theme

Environment & sustainability

Programme Listing

Attendees will explore the factors influencing individual commitment to the energy transition, focusing on how knowledge and political ideology shape environmental narratives and renewable energy adoption. The session will provide insights into the role of education and demographic factors in promoting sustainable practices. Ideal for researchers, policymakers, and practitioners, this session offers valuable perspectives on enhancing social marketing strategies and behavior change towards a sustainable energy future.

Primary Contact

Carla Rodríguez Sánchez, UNIVERSIDAD DE ALICANTE Departamento de Marketing
Job Title

Associate professor

Presenters

Carla Rodriguez-Sanchez, Universidad de Alicante
Job Title

Associate Professor.

Francisco Sarabia-Sanchez, Universidad Miguel Hernández de Elche
Job Title

Full Professor

Noelia Artiaga-Sanchez, Universidad Miguel Hernández de Elche
Job Title

PhD Student

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