Agro Sourcing: how to become (again) a key player in the organic and fair-trade market in a post-growth society?
mercredi 6 novembre 2024 à 11:15–11:35 CET add to calendar
White Hall 2
Proposed Conference Track
9. Food and the environment
Session Theme
Environment & sustainability
Programme Listing
The audience would have the opportunity to discover and discuss an original example of a firm committed to a mission-oriented marketing: Agro Sourcing, a firm that sells dried fruits and nuts, engaged in supporting producers and cooperatives for better and for worse. We address strategic marketing issues and food challenges. In an industry marked by green claims (sometimes without strong action), expansion at any cost is not proposed as a recommendation for the firm.
Primary Contact
Steffie Gallin, Montpellier Business School
Job Title
Assistant Professor
Presenters
Steffie Gallin, Montpellier Business School
Job Title
Assistant Professor
Jacqueline BOYSSELLE, Montpellier Business School
Job Title
Head of the Marketing, Sales and Branding Department & Assistant Professor