European Social Marketing Conference 2024

12. Critical social marketing

Systems & policy

The presentation reflects a recurrent concern regarding the level of action to be undertaken by SM practitioners. This may come in the form of a continuum ranging from the simple development of technics for helping address a problem-behaviour to looking at a much broader perspective that may include several disciplines to help understand the problem and consider a more comprehensive perspective. We look forward to a discussion that will help enrich the ideas presented.