“Social Marketing and multidisciplinary exchanges: Developing a conceptual framework for mutual learning”
martes, el 5 de noviembre de 2024 a las 11:00–11:20 CET add to calendar
Glass Hall 1
Proposed Conference Track
12. Critical social marketing
Session Theme
Systems & policy
Programme Listing
The presentation reflects a recurrent concern regarding the level of action to be undertaken by SM practitioners. This may come in the form of a continuum ranging from the simple development of technics for helping address a problem-behaviour to looking at a much broader perspective that may include several disciplines to help understand the problem and consider a more comprehensive perspective. We look forward to a discussion that will help enrich the ideas presented.
Primary Contact
Chahid Fourali, London Metropolitan University
Job Title
Associate Professor
Presenters
Chahid Fourali, London Metropolitan University
Job Title
Associate Professor