Applying social marketing principles to foster social engagement: a case study on empowering vulnerable populations through STEAM approaches
Tuesday, November 5, 2024 at 11:25 AM–11:45 AM CET add to calendar
Glass Hall 1
Proposed Conference Track
4. Migration, integration and community cohesion
Session Theme
People & wellbeing
Programme Listing
Attendees of our presentation can expect to engage in a session that explores the intersection of social marketing, migration and education equity. We will provide a comprehensive overview of the case study highlighting the application of social marketing principles in a project focused on empowering vulnerable populations through STEAM education.
Primary Contact
Olga Pereira, CIICESI, ESTG, Instituto Politécnico do Porto
Job Title
Assistant Professor
Presenters
Olga Pereira, ESTG
Job Title
Assistant Professor
Sofia Barbosa Pereira , ALGORITMI Center of the School of Engineering of UMinho / IDEGA, USC
Job Title
Researcher