European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Applying social marketing principles to foster social engagement: a case study on empowering vulnerable populations through STEAM approaches

Tuesday, November 5, 2024 at 11:25 AM–11:45 AM CET

Glass Hall 1

Proposed Conference Track

4. Migration, integration and community cohesion

Session Theme

People & wellbeing

Programme Listing

Attendees of our presentation can expect to engage in a session that explores the intersection of social marketing, migration and education equity. We will provide a comprehensive overview of the case study highlighting the application of social marketing principles in a project focused on empowering vulnerable populations through STEAM education.

Primary Contact

Olga Pereira, CIICESI, ESTG, Instituto Politécnico do Porto

Job Title

Assistant Professor

Presenters

Olga Pereira, ESTG

Job Title

Assistant Professor

Sofia Barbosa Pereira , ALGORITMI Center of the School of Engineering of UMinho / IDEGA, USC

Job Title

Researcher