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European Social Marketing Conference 2024

du 4 au 6 November 2024

Grand Hotel Union, Ljubljana, Slovenia

Applying social marketing principles to foster social engagement: a case study on empowering vulnerable populations through STEAM approaches

mardi 5 novembre 2024 à 11:25–11:45 CET add to calendar
Glass Hall 1
Proposed Conference Track

4. Migration, integration and community cohesion

Session Theme

People & wellbeing

Programme Listing

Attendees of our presentation can expect to engage in a session that explores the intersection of social marketing, migration and education equity. We will provide a comprehensive overview of the case study highlighting the application of social marketing principles in a project focused on empowering vulnerable populations through STEAM education.

Primary Contact

Olga Pereira, CIICESI, ESTG, Instituto Politécnico do Porto
Job Title

Assistant Professor

Presenters

Olga Pereira, ESTG
Job Title

Assistant Professor

Sofia Barbosa Pereira , ALGORITMI Center of the School of Engineering of UMinho / IDEGA, USC
Job Title

Researcher

Chargement en cours …