Guidebook and checklists for practitioners to facilitate social marketing adoption in Finland
Tuesday, November 5, 2024 at 11:50 AM–12:00 PM CET add to calendar
Glass Hall 1
Proposed Conference Track
5. Theories and methods
Session Theme
Future direction
Programme Listing
| In this session, we will explore the development of a new social media guidebook created by the team at Jyväskylä University, School of Business and Economics (Finland). The guidebook includes practical checklists that distill core social marketing principles, processes, and ethical guidelines into actionable "take this principle into practice" questions. We will discuss how this approach can enhance social marketing practice, share insights from the development process, and reflect on the implications for both new and experienced practitioners. |
Primary Contact
Heini Taiminen, Jyväskylä University, School of Business and Economics
Job Title
Senior Lecturer of Corporate Communication
Presenters
Heini Taiminen, Jyväskylä University, School of Business and Economics
Job Title
Senior Lecturer of Corporate Communication