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European Social Marketing Conference 2024

du 4 au 6 November 2024

Grand Hotel Union, Ljubljana, Slovenia

Advancing Theory and Improving Interventions Through Theory-mapping

mardi 5 novembre 2024 à 13:30–13:50 CET add to calendar
Garden Hall
Proposed Conference Track

5. Theories and methods

Session Theme

Environment & sustainability

Programme Listing

Encouraging behaviour change can be complex. It is useful to have a map to help guide us. Theory can act as this guide. However, there is much confusion surrounding how academics and practitioners can use theory to inform their behaviour change efforts. This presentation will showcase a process through which theory can be retroactively mapped onto existing behaviour change programs to assist in encouraging more positive behaviour change across various contexts. 

Primary Contact

Alieena Mathew, Griffith University
Job Title

Research Fellow

Presenters

Alieena Mathew, Griffith University
Job Title

Research Fellow

Chargement en cours …