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European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Aligning practical solutions with system dynamics

Tuesday, November 5, 2024 at 1:55 PM–2:15 PM CET add to calendar
Garden Hall
Proposed Conference Track

5. Theories and methods

Session Theme

Environment & sustainability

Programme Listing

Solutions developed in projects for societal transition are often brought to a degree of maturity, but their scaling potential is limited. We hypothesise that scaling is hindered because of a lack of a more unified approach to both the dynamics in a system, and practical solutions for change. We propose a pragmatic solution to enhance the dialogue between system thinkers and solution developers to create this unification.

Primary Contact

Caroline van der Weerdt, Senior consultant consumer behaviour
Job Title

Senior consultant

Presenters

Caroline van der We, TNO
Job Title

Senior consultant

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