European Social Marketing Conference 2024

5. Theories and methods

Environment & sustainability

Solutions developed in projects for societal transition are often brought to a degree of maturity, but their scaling potential is limited. We hypothesise that scaling is hindered because of a lack of a more unified approach to both the dynamics in a system, and practical solutions for change. We propose a pragmatic solution to enhance the dialogue between system thinkers and solution developers to create this unification.