European Social Marketing Conference 2024
November 4–6, 2024
Grand Hotel Union, Ljubljana, Slovenia
Climate intrapreneurship – identification of a relevant model to account for the enablers and barriers to the translation of employee carbon knowledge to climate action after participation in an education program
Garden Hall
Proposed Conference Track
5. Theories and methods
Session Theme
Environment & sustainability
Programme Listing
Delivering employee climate action, focused on reducing workplace energy usage, requires a different set of strategies and instruments to other segments. Key to many internal organisational social marketing programs will be determining the constituents of the chasm between employee carbon knowledge and climate change behaviour. The presentation summarises the key enablers and barriers identified in literature reviews to explain this gap. It proposes that Michie et al.'s (2011) COM-B model has the greatest explanatory power of the climate knowledge-action gap.
Primary Contact
Janne van Wulfften Palthe, Swinburne University
Job Title
PhD Candidate
Presenters
Janne van Wulfften Palthe, Swinburne University
Job Title
PhD Candidate
Dr. Rowan Bedggood, Swinburne University
Job Title
Senior Lecturer, Researcher and Principal PhD Supervisor
Dr. Tim Breitbarth, CBS International Business School & Swinburne University
Job Title
Professor, Adjunct Professor, PhD Supervisor
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