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European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Climate intrapreneurship – identification of a relevant model to account for the enablers and barriers to the translation of employee carbon knowledge to climate action after participation in an education program

Tuesday, November 5, 2024 at 2:20 PM–2:40 PM CET add to calendar
Garden Hall
Proposed Conference Track

5. Theories and methods

Session Theme

Environment & sustainability

Programme Listing

Delivering employee climate action, focused on reducing workplace energy usage, requires a different set of strategies and instruments to other segments. Key to many internal organisational social marketing programs will be determining the constituents of the chasm between employee carbon knowledge and climate change behaviour. The presentation summarises the key enablers and barriers identified in literature reviews to explain this gap. It proposes that Michie et al.'s (2011) COM-B model has the greatest explanatory power of the climate knowledge-action gap.

Primary Contact

Janne van Wulfften Palthe, Swinburne University
Job Title

PhD Candidate

Presenters

Janne van Wulfften Palthe, Swinburne University
Job Title

PhD Candidate

Dr. Rowan Bedggood, Swinburne University
Job Title

Senior Lecturer, Researcher and Principal PhD Supervisor

Dr. Tim Breitbarth, CBS International Business School & Swinburne University
Job Title

Professor, Adjunct Professor, PhD Supervisor

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