European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Integrating Neuroscience into Social Marketing: Insights, Challenges, and Future Directions

Wednesday, November 6, 2024 at 12:05 PM–12:25 PM CET

Glass Hall 2

Proposed Conference Track

5. Theories and methods

Session Theme

Future direction

Programme Listing

This review explores integrating neuroscience into social marketing, outlining benefits, challenges, and a future research agenda. The review will present how neuroscience have been adopted until now hilighting the powerfull combination between these two approach.

Primary Contact

Ornella Bonafede, Sant'Anna School of Advanced Studies

Job Title

PhD

Presenters

Ornella Bonafede, Sant'Anna School of Advanced Studies

Job Title

PhD