Integrating Neuroscience into Social Marketing: Insights, Challenges, and Future Directions
miércoles, el 6 de noviembre de 2024 a las 12:05–12:25 CET add to calendar
Glass Hall 2
Proposed Conference Track
5. Theories and methods
Session Theme
Future direction
Programme Listing
This review explores integrating neuroscience into social marketing, outlining benefits, challenges, and a future research agenda. The review will present how neuroscience have been adopted until now hilighting the powerfull combination between these two approach.
Primary Contact
Ornella Bonafede, Sant'Anna School of Advanced Studies
Job Title
PhD
Presenters
Ornella Bonafede, Sant'Anna School of Advanced Studies
Job Title
PhD