European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Anti-Consumption for Social Marketing in Energy Policy: A Content Analysis of National Energy and Climate Plans in Europe

Tuesday, November 5, 2024 at 2:20 PM–2:40 PM CET

Glass Hall 2

Proposed Conference Track

6. Upstream social marketing, policy and stakeholder engagement

Session Theme

Systems & policy

Programme Listing

Anti-consumption impact on macro levels has been scarcely studied. This analysis over European Union countries strategies and plans for energy reveal anti-consumption types in their forms, while also revealing a set of drivers, outcomes, the strategies and the relevant stakeholders. Social marketing orientation towards social good takes from anti-cosumption valuable multilevel information on energy transition plans.

Primary Contact

Olavo Pinto, Universidade do Minho

Job Title

PhD Candidate

Presenters

Beatriz Casais, University of Minho, School of Economics and Management and CICS.NOVA.UMinho

Job Title

Associate Professor