Anti-Consumption for Social Marketing in Energy Policy: A Content Analysis of National Energy and Climate Plans in Europe
Tuesday, November 5, 2024 at 2:20 PM–2:40 PM CET add to calendar
Glass Hall 2
Proposed Conference Track
6. Upstream social marketing, policy and stakeholder engagement
Session Theme
Systems & policy
Programme Listing
Anti-consumption impact on macro levels has been scarcely studied. This analysis over European Union countries strategies and plans for energy reveal anti-consumption types in their forms, while also revealing a set of drivers, outcomes, the strategies and the relevant stakeholders. Social marketing orientation towards social good takes from anti-cosumption valuable multilevel information on energy transition plans.
Primary Contact
Olavo Pinto, Universidade do Minho
Job Title
PhD Candidate
Presenters
Beatriz Casais, University of Minho, School of Economics and Management and CICS.NOVA.UMinho
Job Title
Associate Professor