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European Social Marketing Conference 2024

del 4 al 6 de November del 2024

Grand Hotel Union, Ljubljana, Slovenia

More space for place: Envisioning the third “P” of the social marketing mix for behaviour change strategies

miércoles, el 6 de noviembre de 2024 a las 13:55–14:15 CET add to calendar
White Hall 2
Proposed Conference Track

5. Theories and methods

Session Theme

Future direction

Programme Listing

This conceptual presentation proposes a framework to better understand and utilise 'place', the 3rd P of the social marketing mix. The current confusion of 'place' has limited its intentional application to effect behaviour change. Drawing from multi-disciplinary perspectives of the understanding of place and other sociospatial constructs, it is proposed that 'place' moves from being a mere convenient mnemonic, to fully encapsulate its role and to enable social marketers to better realise sustained behaviour change. 

Primary Contact

Claire Naidoo, PhD Candidate (University of Witwatersrand, South Africa)
Job Title

Social and behaviour change practioner and PhD candidate

Presenters

Claire Naidoo, PhD Candidate / SBC practitioner
Job Title

Social and Behaviour Change Practitioner

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