European Social Marketing Conference 2024

6. Upstream social marketing, policy and stakeholder engagement

Environment & sustainability

This session will be of interest to upstream social marketers who are working on "meso-level" change initiatives, particularly those with an environmental sustainability focus. The session will be engaging in nature and the presenter is interested in the views of experienced practioners. For academics, this session intends to suggest a fruitful new direction of study for those in the social marketing field.