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European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Digital Media for Policymaking: from stakeholder strategies to low participation

Wednesday, November 6, 2024 at 1:55 PM–2:15 PM CET add to calendar
Glass Hall 2
Proposed Conference Track

6. Upstream social marketing, policy and stakeholder engagement

Session Theme

Systems & policy

Programme Listing

This study explored using a digital platform for co-designing public policy development in the context of Portugal's National Program for Healthy Eating. Not only the digital public consultations have a somewhat low participation level, a strategic duplication of submissions emerged.

The research suggests the need for better methods to identify these strategies, but also to encourage diverse participation. These findings hold value for social marketing by highlighting the importance of strategic messaging and audience engagement in designing effective digital interventions.

Primary Contact

Tiago Durães, University of Porto, CITCEM/FLUP and Director General of Health, Portugal
Job Title

Ph.D. Candidate

Presenters

Tiago Durães, University of Porto, CITCEM/FLUP and Director General of Health, Portugal
Job Title

Ph.D. Candidate

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