European Social Marketing Conference 2024

6. Upstream social marketing, policy and stakeholder engagement

Systems & policy

This study explored using a digital platform for co-designing public policy development in the context of Portugal's National Program for Healthy Eating. Not only the digital public consultations have a somewhat low participation level, a strategic duplication of submissions emerged.

The research suggests the need for better methods to identify these strategies, but also to encourage diverse participation. These findings hold value for social marketing by highlighting the importance of strategic messaging and audience engagement in designing effective digital interventions.