European Social Marketing Conference 2024
November 4–6, 2024
Grand Hotel Union, Ljubljana, Slovenia
The recipe for success: A process to map theory onto interventions and evaluations
Glass Hall 2
Proposed Conference Track
5. Theories and methods
Session Theme
Future direction
Programme Listing
Theory is like a recipe. Theory lays out the ingredients and describes the process you need to follow. If you follow the recipe, then success is assured. Evidence shows that rates of behaviour change are higher when theory is included in social marketing.
This presentation outlines the Theory Card Sorting Activity (TCSA) and case studies on how you can implement theory into your social marketing program and evaluation.
Primary Contact
Jessica Harris, Griffith University
Job Title
Practitioner and Academic
Presenters
Dr Jessica Harris, Griffith University
Job Title
Practitioner and Academic
Yue Xi, Social Marketing @ Griffith University
Job Title
PhD student
Professor Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Job Title
Director
Alieena Mathew, Social Marketing @ Griffith University
Job Title
PhD Student
Tori Seydel, Social Marketing @ Griffith University
Job Title
Research Fellow
Loading…