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European Social Marketing Conference 2024

du 4 au 6 November 2024

Grand Hotel Union, Ljubljana, Slovenia

The recipe for success: A process to map theory onto interventions and evaluations

mercredi 6 novembre 2024 à 11:15–11:35 CET add to calendar
Glass Hall 2
Proposed Conference Track

5. Theories and methods

Session Theme

Future direction

Programme Listing

Theory is like a recipe. Theory lays out the ingredients and describes the process you need to follow. If you follow the recipe, then success is assured. Evidence shows that rates of behaviour change are higher when theory is included in social marketing.
This presentation outlines the Theory Card Sorting Activity (TCSA) and case studies on how you can implement theory into your social marketing program and evaluation.

Primary Contact

Jessica Harris, Griffith University
Job Title

Practitioner and Academic

Presenters

Dr Jessica Harris, Griffith University
Job Title

Practitioner and Academic

Yue Xi, Social Marketing @ Griffith University
Job Title

PhD student

Professor Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Job Title

Director

Alieena Mathew, Social Marketing @ Griffith University
Job Title

PhD Student

Tori Seydel, Social Marketing @ Griffith University
Job Title

Research Fellow

Chargement en cours …