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European Social Marketing Conference 2024

del 4 al 6 de November del 2024

Grand Hotel Union, Ljubljana, Slovenia

The Case for Social Marketing Academic Courses in Greece

miércoles, el 6 de noviembre de 2024 a las 13:30–13:50 CET add to calendar
Garden Hall
Proposed Conference Track

7. Promoting the uptake, mandate and application of social marketing

Session Theme

Future direction

Programme Listing

The session will discuss the growing interest in social marketing in academia in Greece from the unique perspective of university students, who see it as an added skill to their future marketing careers. It will also discuss how this knowledge can be turned into an upstream push to include social marketing in tertiary marketing courses in Greece using best practices from university institutions in Europe and the UK.  

Primary Contact

Angela Makris, University of South Florida (USF) College of Public Health
Job Title

PhD Candidate

Presenters

Angela Makris, University of South Florida (USF) College of Public Health
Job Title

PhD Candidate

Dr Eleni Mavragani, University of Macedonia
Job Title

Assistant Professor in Marketing Management

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