European Social Marketing Conference 2024
November 4–6, 2024
Grand Hotel Union, Ljubljana, Slovenia
The Case for Social Marketing Academic Courses in Greece
Garden Hall
Proposed Conference Track
7. Promoting the uptake, mandate and application of social marketing
Session Theme
Future direction
Programme Listing
The session will discuss the growing interest in social marketing in academia in Greece from the unique perspective of university students, who see it as an added skill to their future marketing careers. It will also discuss how this knowledge can be turned into an upstream push to include social marketing in tertiary marketing courses in Greece using best practices from university institutions in Europe and the UK.
Primary Contact
Angela Makris, University of South Florida (USF) College of Public Health
Job Title
PhD Candidate
Presenters
Angela Makris, University of South Florida (USF) College of Public Health
Job Title
PhD Candidate
Dr Eleni Mavragani, University of Macedonia
Job Title
Assistant Professor in Marketing Management
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