European Social Marketing Conference 2024

7. Promoting the uptake, mandate and application of social marketing

Environment & sustainability

We will analyze the effect of ESG requirements on marketing and branding. We are now creating accountability structures in society (ESG metrics) so that these efforts can be observed, tracked, and analyzed. Korn Ferry research reveals that purpose-driven organizations are more successful organizations. Be yourself – Virgin Atlantic, AB INBEV – Contract for change programs are good example how can be integrated into the branding socially and environmentally responsible way the purpose.