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European Social Marketing Conference 2024

du 4 au 6 November 2024

Grand Hotel Union, Ljubljana, Slovenia

Societal Realization of Business — Many of Nonfinancial Factors Have Demonstrable Financial Impact

mercredi 6 novembre 2024 à 13:55–14:15 CET add to calendar
Garden Hall
Proposed Conference Track

7. Promoting the uptake, mandate and application of social marketing

Session Theme

Environment & sustainability

Programme Listing

We will analyze the effect of ESG requirements on marketing and branding. We are now creating accountability structures in society (ESG metrics) so that these efforts can be observed, tracked, and analyzed. Korn Ferry research reveals that purpose-driven organizations are more successful organizations. Be yourself – Virgin Atlantic, AB INBEV – Contract for change programs are good example how can be integrated into the branding socially and environmentally responsible way the purpose.

Primary Contact

Fabiola Kopasz, Ganzair
Job Title

Strategy and Marketing Director

Presenters

Fabiola Kopasz, Ganzair
Job Title

Startegy and Marketing Director

Chargement en cours …