Societal Realization of Business — Many of Nonfinancial Factors Have Demonstrable Financial Impact
mercredi 6 novembre 2024 à 13:55–14:15 CET add to calendar
Garden Hall
Proposed Conference Track
7. Promoting the uptake, mandate and application of social marketing
Session Theme
Environment & sustainability
Programme Listing
We will analyze the effect of ESG requirements on marketing and branding. We are now creating accountability structures in society (ESG metrics) so that these efforts can be observed, tracked, and analyzed. Korn Ferry research reveals that purpose-driven organizations are more successful organizations. Be yourself – Virgin Atlantic, AB INBEV – Contract for change programs are good example how can be integrated into the branding socially and environmentally responsible way the purpose.
Primary Contact
Fabiola Kopasz, Ganzair
Job Title
Strategy and Marketing Director
Presenters
Fabiola Kopasz, Ganzair
Job Title
Startegy and Marketing Director