European Social Marketing Conference 2024

2. Planetary health: Environment and sustainability

Environment & sustainability

This research explores the crucial role of governments in fostering pro-environmental behaviours and the psychological dynamics behind responsibility claims. It highlights how people's perception of governmental environmental responsibility influences their own environmental self-identity and subsequent behaviours. By employing a mixed-methods approach, the study aims to deepen our understanding of these dynamics, offering valuable insights for effective environmental communication strategies and policy-making.