European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Identifying safe battery disposal solutions: A CCS case study

Wednesday, November 6, 2024 at 11:40 AM–12:00 PM CET

Garden Hall

Proposed Conference Track

2. Planetary health: Environment and sustainability

Session Theme

Environment & sustainability

Programme Listing

Expectations of this study: 1. understand a new social marketing approach to tackle the leaky battery issue in a local community. 2. This study presents key indicators of e-waste-related social marketing intervention design. This study presents a case study on environmental and public health issues caused by inappropriate battery disposal practices.

Primary Contact

Yue Xi, Griffith University

Job Title

PhD Candidate

Presenters

Yue Xi, Griffith University

Job Title

PhD Candidate

Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University

Job Title

Director of Social Marketing @ Griffith Research Centre