European Social Marketing Conference 2024

9. Food and the environment

People & wellbeing

This project presents an innovative glocal social marketing approach to promote the Mediterranean diet in HEI canteens across Portugal, Turkey, and Croatia. Traditionally, studies on this topic focus solely on students, but our project engages multiple stakeholders, including food service providers and university administrators. Inspired by "Think Global, Eat Local," we emphasize the importance of adapting social marketing strategies to different cross-cultural scenarios. The project provides a comprehensive approach and delivers significant implications for public health and policy-making.