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European Social Marketing Conference 2024

del 4 al 6 de November del 2024

Grand Hotel Union, Ljubljana, Slovenia

Think Global, Eat Local: Proposing a Glocal Social Marketing Approach for Mediterranean Diet adherence in HEI Canteens

miércoles, el 6 de noviembre de 2024 a las 12:05–12:25 CET add to calendar
Garden Hall
Proposed Conference Track

9. Food and the environment

Session Theme

People & wellbeing

Programme Listing

This project presents an innovative glocal social marketing approach to promote the Mediterranean diet in HEI canteens across Portugal, Turkey, and Croatia. Traditionally, studies on this topic focus solely on students, but our project engages multiple stakeholders, including food service providers and university administrators. Inspired by "Think Global, Eat Local," we emphasize the importance of adapting social marketing strategies to different cross-cultural scenarios. The project provides a comprehensive approach and delivers significant implications for public health and policy-making.

Primary Contact

Sandra Gomes, IPAM and CETRAD
Job Title

Professora Coordenadora

Presenters

Sandra Gomes, IPAM and CETRAD
Job Title

Prof. Coordenadora

Mafalda Nogueira, IPAM
Job Title

Prof. Coordenadora

Ada Rocha, FCNAUP
Job Title

Associate Professor

Cláudia Viegas, Escola Superior de Tecnologia da Saúde de Lisboa
Job Title

Prof. Adjunta

Marília Prada, ISCTE
Job Title

Assistant Professor with Habilitation

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