‘Wear Real’ counterfeit football shirt prevention, World Cup 2022
Wednesday, November 6, 2024 at 12:05 PM–12:15 PM CET add to calendar
White Hall 3
Proposed Conference Track
6. Upstream social marketing, policy and stakeholder engagement
Session Theme
Systems & policy
Programme Listing
Discover how a campaign in England and Wales raised awareness about counterfeit football shirts linked to organised crime ahead of the 2022 FIFA World Cup.
This session covers the impact of counterfeit goods, creative educational strategies, and effective campaign delivery. Attendees will gain insights into designing campaigns to discourage counterfeit purchases, making this a must-attend for professionals in social marketing and consumer protection.
Primary Contact
Gary Wootten, Hitch Marketing
Job Title
Chief Executive
Presenters
Gary Wootten, Hitch Marketing
Job Title
Chief Executive