European Social Marketing Conference 2024

6. Upstream social marketing, policy and stakeholder engagement

Systems & policy

Discover how a campaign in England and Wales raised awareness about counterfeit football shirts linked to organised crime ahead of the 2022 FIFA World Cup.

This session covers the impact of counterfeit goods, creative educational strategies, and effective campaign delivery. Attendees will gain insights into designing campaigns to discourage counterfeit purchases, making this a must-attend for professionals in social marketing and consumer protection.