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European Social Marketing Conference 2024

del 4 al 6 de November del 2024

Grand Hotel Union, Ljubljana, Slovenia

‘Wear Real’ counterfeit football shirt prevention, World Cup 2022

miércoles, el 6 de noviembre de 2024 a las 12:05–12:15 CET add to calendar
White Hall 3
Proposed Conference Track

6. Upstream social marketing, policy and stakeholder engagement

Session Theme

Systems & policy

Programme Listing

Discover how a campaign in England and Wales raised awareness about counterfeit football shirts linked to organised crime ahead of the 2022 FIFA World Cup.

This session covers the impact of counterfeit goods, creative educational strategies, and effective campaign delivery. Attendees will gain insights into designing campaigns to discourage counterfeit purchases, making this a must-attend for professionals in social marketing and consumer protection.

Primary Contact

Gary Wootten, Hitch Marketing
Job Title

Chief Executive

Presenters

Gary Wootten, Hitch Marketing
Job Title

Chief Executive

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