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D3b Examining the brand choice preference of low-income population’s grocery shopping behavior
Short Description
Focusing on the households enrolled in the WIC program, a particular federal food assistance program targeting at at-risk women, infants, and children, this study analyzed Nielsen consumer panel data and examined WIC-Nielsen participating households’ brand choice preference of their grocery shopping. The results suggest WIC-Nielsen participating households typically allocate less of their grocery shopping dollars on private label brand type stores than non WIC-Nielsen participating households.
Type of presentation
Accepted Oral Presentation