China E-Payments: How to Take Advantage of the Growing B2C E-Commerce Market in China
Target Audience
E-merchants in all industry verticals, Global Brands, Payment professionals, International e-commerce managers
Presentation Technical Level
Intermediate - The next step beyond the basics. For attendees with some industry experience.
Summary of Topic
E-commerce in China is experiencing rapid increases in consumer adoption and business investment. As online consumers in China become more familiar with online shopping sites, they are also more confident in conducting transactions online.
And the potential is immense: eMarketer estimates 530 million Chinese are online—a number larger than the total population of the US.
Digital River's international payments expert will share knowledge and experience in this educational session. The session will also include specific merchant experiences around localizing the payments user experience and how business challenges have been addressed when entering the Chinese market.
Audience Takeaway
1. An overview of the Chinese e-commerce and e-payments landscape.
2. An understanding of the opportunities and challenges facing merchants who wish to enter this growing e-commerce market.
3. Experiences from a merchant who has entered the Chinese e-commerce market
Submitters
Jenny Andreasson, Digital River World Payments
Presenters
Albert Drouart, Digital River World Payments
Title
Global Product & Business Development
Presenter Biography
Albert Drouart heads up the Digital River Product Management team for Emerging Market Payment solutions. Currently he’s managing Digital River's solutions in Brazil, Russia, India and China among others. Since joining the company in 2006, Albert has lead efforts to extend Digital River’s global reach in payments and to build comprehensive e-commerce solutions for Digital River clients. Prior to joining Digital River, Albert held various development and management positions at Merrill Lynch and various start-up companies working in global transaction, trading/analytics and financial services.