In It to Win It: Keys to Recruiting Students in Africa
Session Description
Recruiting students in Africa isn’t just about showcasing rankings, scholarships, or career prospects—it’s about selling trust. For families and students considering studying abroad, the decision is deeply personal, shaped by concerns around safety, return on investment, and post-graduation opportunities. Universities that understand these nuances are more successful in attracting and retaining students from the region.
In this interactive session, three seasoned international educators will share insights into what works (and what doesn’t) when engaging with students, parents, and school administrators across Africa. Using real-life case studies, migration trends, and data-driven insights, we’ll explore:
• How to build trust with African families through transparency and personalized engagement.
• The evolving role of school administrators and counselors as key influencers.
• The impact of government policies and visa challenges on recruitment strategies.
• Ways to leverage alumni and student networks for sustained engagement.
This session will provide attendees with practical strategies to navigate Africa’s dynamic recruitment landscape while fostering meaningful relationships with students and their families. If you’re looking to deepen your impact in Africa and boost student engagement, this session is for you!
Experience Level
Experienced
Target Audience
Post-Secondary (College & University)
Organization (For-Profit, Non-Profit, CBO)