
This session offers a comprehensive introduction to Strategic Enrollment Management (SEM), tailored for all levels of college admission professionals and aims to support both individual recruiting efforts and whole-team strategic planning. SEM is a holistic process that helps institutions achieve and maintain optimal recruitment, retention, and graduation rates by leveraging data-driven insights and strategic planning. This session will feature real-world examples of how data is being used by several universities to inform strategy. Practical exercises will offer both theoretical insights and hands-on experience. Attendees will leave equipped with actionable insights and next steps to enhance their enrollment efforts.