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2025 International ACAC Conference Sessions

Strategic Enrollment Management (SEM) Essentials: How to Use SEM Principles to Improve Your Strategic Planning

mercredi 16 juillet 2025 à 16:30–17:45 EDT
SN 108
Session Description

This session offers a comprehensive introduction to Strategic Enrollment Management (SEM), tailored for all levels of college admission professionals and aims to support both individual recruiting efforts and whole-team strategic planning. SEM is a holistic process that helps institutions achieve and maintain optimal recruitment, retention, and graduation rates by leveraging data-driven insights and strategic planning. This session will feature real-world examples of how data is being used by several universities to inform strategy. Practical exercises will offer both theoretical insights and hands-on experience. Attendees will leave equipped with actionable insights and next steps to enhance their enrollment efforts.

Experience Level
Intermediate
Experienced
Target Audience
Post-Secondary (College & University)
Organization (For-Profit, Non-Profit, CBO)

Lead Presenter

Heidi Buffington, Saint Louis University - Madrid Campus

Additional Presenters

Denise Nijhuis, University College Roosevelt
Mike Fakih, The New School, Parsons Paris
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