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IGeLU 2025

du 15 au 18 September 2025

Siena, Italy

Event page: https://igelu.org/event/igelu-2025-conference-and-developers-day-siena/ 

Provisional version – subject to change! Please do not share!

The Year in Search: Exploring User Search Behavior with Generative AI

mercredi 17 septembre 2025 à 09:40–10:10 CEST add to calendar
9 Room 20
Event part

Conference

Abstract

Understanding user search behavior over time is essential for optimizing library discovery services. This session presents findings from a year-long study analyzing user interactions with Primo VE, our library’s discovery system. Using generative AI tools, we examined a representative sample of search queries, categorizing them by subject classification, query type (e.g. author, title, subject/concept), academic discipline, and search intent. By applying AI-driven analysis, we transformed raw search data into actionable insights, automating classification, uncovering hidden trends, and generating data-driven recommendations to enhance user experience. Our findings reveal insights into user needs, offering opportunities to refine discovery services and guide collection development. By sharing our methodology and key findings, this session will demonstrate the transformative potential of AI in academic libraries and showcase how these technologies can be used to better understand and meet user needs.

Track

User Experience / Discovery

Products or Areas of Focus
Analytics / Mixpanel
Primo / Primo VE

Presenters

[photo]
Marlene van Ballegooie, University of Toronto Libraries, Metadata Technologies Manager
LinkedIn URL
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