Event page: https://igelu.org/event/igelu-2025-conference-and-developers-day-siena/
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The Year in Search: Exploring User Search Behavior with Generative AI
Event part
Conference
Abstract
Understanding user search behavior over time is essential for optimizing library discovery services. This session presents findings from a year-long study analyzing user interactions with Primo VE, our library’s discovery system. Using generative AI tools, we examined a representative sample of search queries, categorizing them by subject classification, query type (e.g. author, title, subject/concept), academic discipline, and search intent. By applying AI-driven analysis, we transformed raw search data into actionable insights, automating classification, uncovering hidden trends, and generating data-driven recommendations to enhance user experience. Our findings reveal insights into user needs, offering opportunities to refine discovery services and guide collection development. By sharing our methodology and key findings, this session will demonstrate the transformative potential of AI in academic libraries and showcase how these technologies can be used to better understand and meet user needs.
Track
User Experience / Discovery
Products or Areas of Focus
Primo / Primo VE
Presenters
![Marlene van Ballegooie, University of Toronto Libraries, Metadata Technologies Manager [photo]](https://secure.gravatar.com/avatar/c3c1474d0cc2809bb8a3026581d5d3c1.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50)