Extending into International Markets: A Data-Driven Approach
Target Audience
The goal of this session is to provide a market-driven methodology for evaluating International markets based on a merchant’s product mix, consumer demographics and risk profile. Any Payment Professional who is involved with planning global expansion of their eCommerce (card-not-present) business will be able to take-away a quantitative approach which can be used to guide country-by-country prioritization and execution.
Presentation Technical Level
Intermediate - The next step beyond the basics. For attendees with some industry experience.
Summary of Topic
Card-not-Present merchants are continually evaluating strategies for extending their eCommerce business internationally. Yet, even the most sophisticated companies are challenged to find reliable market analysis to guide their decision-making.
This session will present a market-driven approach to planning and prioritizing new market expansion based on cross-referenced, quantitative data for online consumer purchase behavior. In addition, data will be presented identifying the key payment methods in each country. This session will cover all regions with an emphasis on the European Union (EU).
The presentation will begin with a concise review of online commerce statistics for each region globally. This will enable attendees to gauge the potential revenue growth opportunity presented in markets outside North America. From there, the session will focus on the EU region and present more detailed data on key European markets. Case studies will be presented providing examples of how other eCommerce companies have practically put to use a data-driven model for prioritizing and executing market-by-market expansion based on their product mix, consumer demographics and the Company’s risk management objectives.
The session will wrap-up with some practical approaches for entering new markets as well as testing and analyzing results before committing to a full launch. In this, the presenter will share a short list of key readiness factors that attendees should assess before launching into a new online market.
Audience Takeaway
Payment professionals can present data-driven recommendations to management as well as concrete steps for getting started.
Submitters
Domonique James, First Data Corporation
Presenters
Phil Levy, First Data Corporation
Title
Vice President, eCommerce Solutions
Presenter Biography
Phil Levy is Vice President, Product Management in the eCommerce Solutions group at First Data Corporation. In this role, Phil is responsible for product strategy and commercialization of First Data’s suite of Card-not-Present payment processing solutions.
Prior to joining First Data, Phil led the eCommerce businesses for Fidelity National Information Services (FIS) and eFunds/ClearCommerce. In these positions, Phil was responsible for delivery of payment and risk management solutions to the Retail and Government markets.
Phil has more than 20 years experience in the payments industry and related technology businesses