5. User Experience

community building, electronic resources. promotion, marketing

• Following this session, participants will learn how to build and maintain relationships with users and how to incorporate electronic resource promotion within these relationships,
• Following this session, participants will have concrete examples of how to connect users with resources at the point of need,
• Following this session, participants will be able to improve the shareability and findability of their electronic resources,
• Following this session, participants will be able to use analytics tools to track e-resource usage promoted through online community connections

Libraries use the term “marketing” to describe e-resource promotion. Marketing, however, implies a one-way push of information that may seem irrelevant or objectionable to users. The concept of “un-marketing” reframes the conversation around relationship-building whereby libraries listen, engage, build trust, identify user needs, and introduce e-resources more naturally.