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ER&L 2015

February 22–25, 2015

Austin, Texas

Visit our "Search the ER&L 2015 Program" page to peruse all the accepted and peer-reviewed sessions for the 10th Anniversary Electronic Resources and Libraries Conference, February 22-25, 2015.

Click to view information about ER&L 2015 Online and Austin registration.


Short Talks: Marketing & Use

Wednesday, February 25, 2015 at 9:25 AM–9:55 AM CST
Room 204

This "Marketing & Use"-themed session is comprised of three 15-minute, peer-reviewed ER&L short talks. In ER&L short talk sessions, presenters will change every 15 minutes (after an individual presentation and brief Q&A period.) 

[Moderator: Heather Jeffcoat]


Title: Supporting digital scholarship using metadata and vendor knowledge bases to market library publications

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BC sought a way to gain better control over how its open access titles were represented in the Alma knowledgebase.  The result was the investigation of submitting the collection as a publisher to the vendor side of the knowledgebase.  This also gave BC an unexpected marketing tool.


Title: A License Is Not Enough! Marketing techniques to increase e-resource usage among a target audience

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Penn State University Libraries obtained a subscription to Anatomy.TV by Primal Pictures in 2013.  One year later, we found that the usage was abysmal. This short talk focuses on our 3-month campaign to promote this e-resource, including our target audience, marketing tools and techniques, and assessment of the campaign’s impact. 


Amy Dumouchel, MLIS, AAS, MSPS, Boston College
Lauren Kime, MLIS, Penn State Hershey Harrell Health Sciences Library