ER&L 2015

This "Marketing & Use"-themed session is comprised of three 15-minute, peer-reviewed ER&L short talks. In ER&L short talk sessions, presenters will change every 15 minutes (after an individual presentation and brief Q&A period.) 

[Moderator: Heather Jeffcoat]

9:25am

Title: Supporting digital scholarship using metadata and vendor knowledge bases to market library publications

(http://proposalspace.com/p/4573/s?key=cFjpH9S7x5Qr2S5S )

Description: 

BC sought a way to gain better control over how its open access titles were represented in the Alma knowledgebase.  The result was the investigation of submitting the collection as a publisher to the vendor side of the knowledgebase.  This also gave BC an unexpected marketing tool.

9:40am

Title: A License Is Not Enough! Marketing techniques to increase e-resource usage among a target audience

(http://proposalspace.com/p/4574/s?key=cFjpH9S7x5Qr2S5S )

Description: 

Penn State University Libraries obtained a subscription to Anatomy.TV by Primal Pictures in 2013.  One year later, we found that the usage was abysmal. This short talk focuses on our 3-month campaign to promote this e-resource, including our target audience, marketing tools and techniques, and assessment of the campaign’s impact.