ER&L 2015
February 22–25, 2015
Austin, Texas
Visit our "Search the ER&L 2015 Program" page to peruse all the accepted and peer-reviewed sessions for the 10th Anniversary Electronic Resources and Libraries Conference, February 22-25, 2015.
Click to view information about ER&L 2015 Online and Austin registration.
Short Talks: Marketing & Use
Abstract
This "Marketing & Use"-themed session is comprised of three 15-minute, peer-reviewed ER&L short talks. In ER&L short talk sessions, presenters will change every 15 minutes (after an individual presentation and brief Q&A period.)
[Moderator: Heather Jeffcoat]
9:25am
Title: Supporting digital scholarship using metadata and vendor knowledge bases to market library publications
(http://proposalspace.com/p/4573/s?key=cFjpH9S7x5Qr2S5S )
Description:
BC sought a way to gain better control over how its open access titles were represented in the Alma knowledgebase. The result was the investigation of submitting the collection as a publisher to the vendor side of the knowledgebase. This also gave BC an unexpected marketing tool.
9:40am
Title: A License Is Not Enough! Marketing techniques to increase e-resource usage among a target audience
(http://proposalspace.com/p/4574/s?key=cFjpH9S7x5Qr2S5S )
Description:
Penn State University Libraries obtained a subscription to Anatomy.TV by Primal Pictures in 2013. One year later, we found that the usage was abysmal. This short talk focuses on our 3-month campaign to promote this e-resource, including our target audience, marketing tools and techniques, and assessment of the campaign’s impact.
